The Rota das Emoções in the touristic context of Northeast region of Brazil

The objective is to analyze the importance of Rota das Emoções in development Piauí's territory. Piauí studied context Northeast Brazil, geographical space and public tourism policies, with a focus on Programa de Regionalização do Turismo (Tourism Regionalization Program) that suggests itineraries emergence (Route Emotions), regional route comprises Brazilian states Piauí, Ceará Maranhão. relevance given by significant growth acquired contemporary society. Governmental actions promote territorial diffusion are examined especially Piauí. Private policies regulate establish tourist services generate formal informal jobs trigger transformations multiplier effect. However, infrastructural not meet social objectives, directed market people's well-being.